History of a music promo

The Beatles - A hard days night 1964

This was one of the first music promos released through the media. The video did not have any story line and was mainly used to advertise the band as a whole. The video was a montage of the different Beatles songs and was used in a similar way to movie trailers.

Bob Dylan - Subterranean Homesick Blues

This music video was different as it only contained one continuous shot. The video showed Bob Dylan holding placards that contained the words from the song. This video involved no narrative ore movement.

Top of the pops 1964-2006

Top of the pops was a music programme that was highly popular. The programme showed the performances from famous band at different times and was used to advertise their new songs.

The Beatles - Strawberry Fields Forever 1967

This video is unusual as it has no certain story-line. The video does not advertise the band or a product and no band performance is shown throughout.

The Monkees - A Little Bit Me, A Little Bit You 1967

In this music video, the band have mainly concentrated on the comedic element within the music at the time and their bands attitude. This video adds the sense of humour to those watching and therefore entertains the audience.

Queen - Bohemian Rhapsody 1975

This was a video mainly used to promote the talent of the band. The promo was given out to music channels and stations that played it across the country. This was a strategy of increasing popularity.

David Bowie - Ashes to Ashes 1980

This is a highly conventional music promo. The video focuses on a strong narrative and has a clear chronological story-line. The video also shares the performance of the singer David Bowie.

Devo - Whip It 1980

This video was unusual in its use of mise-en-scene. The band are shown to be wearing abstract costume that contrast with the nature of the song.

MTV - 1981-present

MTV is one of the most popular music channels in then world. MTV shows the music promos of many different bands and shows the top charts at the given time. This is a great way to increase a bands popularity.

Duran Duran - Rio 1983

At the = time, this was the most expensive music video ever made at the price of £1 million. The video emphasises the wide use of cross cuts and multiscreen editing.

Michael Jackson - thriller 1983

This was one of the main early music promos that was based on a strong narrative. The video also contains the main two talents of singing and dancing.

Aerosmith/Run DMC - Walk This Way 1986

This video was popular in its used of showing different styles of music. The use of a rap group and a rock band showed that the two genres can create an effective piece of music.

Madonna - Like a Prayer 1989

In this vide, new elements become popular in the videos narrative. The audience start to get the idea of Love and Religion within the songs narrative.