- Classic narrative - the idea that we automatically look for a beginning, middle and an end. However, the narrative in a song may not be what we were expecting.
- In a song a narrative is rarely complete and is quite fragmentary.
- Fragmentary narrative may help the repeatability of promos.
Andrew Goodwin suggests that promos can interpret/ use the meanings created in the song lyric in one of the following ways:
- Illustration - the promo basically illustrates the ideas/ narrative in the song lyrics.
- Amplification - uses a key idea / image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo.
- Disjuncture - the promo bears no resemblance to the lyrics or its meaning; abstract; often seen as unconventional / 'arty videos; creates a new range of meanings for the song.
Intertextuality
Within different styles of media, intertextuality is used to represent links between different styles of popular media. Intertextuality is used by media companies to give the audience a chance to look for these links. This can be a way of entertaining an audience through the idea of giving the audience the satisfaction of finding each link.
The intertextual link in a piece of media also depends on the narrative of a music. The intertextual links vary depending on whether the narrative is disjuncture, illustration or Amplification. These are some examples of intertextuality within each type of narrative.
An obvious example of Amplification within media would be Eminem's 'Without Me' music video. In this video the Main performer is dressed as the well known comic book character of Robin. The fact that the character is popular throughout the world, creates an obvious link between two kinds of media. This is the artists way of using Amplification to create a strong reference to a well known television character and gives the audience the chance to spot the link.
Disjuncture is shown clearly in 'Cant stop' by the Red Hot Chilli Peppers. The music video for the song concentrates on the performance of the band as well as random activities that each band member takes part in. The video has no link to the songs lyrics and therefore, creates no intertextual links to any other forms of media. This is a strong example of a disjunctive music video.
In Eminem's 'Stan' there is a strong use of illustration. Throughout the song, the narrative fits with the lyrics and shows a clear chronological story-line. The song lyrics focus on a imitator of Eminem's alter ego 'Slim Shady'. This is shown clearly throughout the music video that goes with the song.
The intertextual link in a piece of media also depends on the narrative of a music. The intertextual links vary depending on whether the narrative is disjuncture, illustration or Amplification. These are some examples of intertextuality within each type of narrative.
An obvious example of Amplification within media would be Eminem's 'Without Me' music video. In this video the Main performer is dressed as the well known comic book character of Robin. The fact that the character is popular throughout the world, creates an obvious link between two kinds of media. This is the artists way of using Amplification to create a strong reference to a well known television character and gives the audience the chance to spot the link.
Disjuncture is shown clearly in 'Cant stop' by the Red Hot Chilli Peppers. The music video for the song concentrates on the performance of the band as well as random activities that each band member takes part in. The video has no link to the songs lyrics and therefore, creates no intertextual links to any other forms of media. This is a strong example of a disjunctive music video.
In Eminem's 'Stan' there is a strong use of illustration. Throughout the song, the narrative fits with the lyrics and shows a clear chronological story-line. The song lyrics focus on a imitator of Eminem's alter ego 'Slim Shady'. This is shown clearly throughout the music video that goes with the song.
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