Styles of music videos

Styles of music videos

·         Narrative

·         Disjuncture

·         Illustration

·         Amplification

·         Abstract

·         Performance

·         Animated – Computer generated imagery(CGI)

·         Pastiche/Parody

·         Interpretive(Abstract)

·         Surrealist/Impressionist(abstract)

·         Popular music genres

·         Intertextuality – inks to pastiche

What are the conventions of this style: Narrative

Analysis of existing Promos

Oasis – The Importance of Being Idle

·         Shows no band performance – concentrates on narrative

·         Revolves around a main character throughout the video

·         Contains Intertextuality

·         Uses mise-en-scene to create an effective story

·         Wide range of cinematography

·         Sometimes use a hired actor – not a member of the band

·         Almost like a short film

·         Dull lighting, the video is dark throughout

Katy Perry – This Is How We Do

·         Abstract style of video

·         Representing different styles of people

·         Concentrates on everyday life occurrences

·         Pastiche/parody

·         Unrealistic

·         Dancing

·         High budget – Costume, props

·         Many people in the video

·         Colourful

·         Representations of happiness.

·         Selling the consumerist lifestyle

·         Product placement – telling young people that the more money you have, the more successful you are.

 Laura Mulvey ‘The male Gaze’

·         Says that media has a masculine ideology

·         When a woman is on screen you look ‘at’ her, but when a man is on screen you look ‘with’ him. – women are represented as objects

Adheres – Conforms/ follows conventions (mainstream)

Subverts – Challenges