Q2. How effective is the combination of your main product and the ancillary texts?

 

 

 

One of my group’s main intentions was to create both a music promo and the necessary ancillaries that worked together as a package and fitted with the expectations of our chosen genre. We wanted to create a link between each elements of the promotional package and use a recognisable image that came across obviously in all three. We needed to create a clear synergistic link between all three texts through visual imagery and text. We would then use this as a way of advertising the band and the music promo for one of the songs.

 

When we were creating our ancillaries, we created several links between them and our music promo. After deciding that we would create synergistic links between all three texts, we created key images on each ancillary that links to the theme of the magazine advert and the Digipak. The main image that we used is the clock. Above is an example of how we created a link between the magazine advert and the music promo. In the promo, we flashed up several images of a clock between the narrative and performance and we used the same image as the background for our magazine advert.  We also include the same image several times in our Digipak. We thought that if we used the image continually thought the Digipak, we would make the link even more obvious for our target audience. Therefore, a clear link was created between the two texts and allowed us to create a recognisable brand image.